The Social Chair

Role: Full Stack Developer, Technical Coordinator and Consultant
Technologies: WordPress, Advanced Custom Fields (ACF), PHP, JavaScript, HTML/CSS

I built a WordPress site for a blowout bar, designed to be highly manageable by non-technical content editors. Using Advanced Custom Fields and PHP templating, I created a flexible CMS structure that allowed editors to easily manage products, descriptions, and attributes without touching code.

Key contributions included:

  • Content Management – Implemented custom fields and templates so editors could update product information directly within the CMS.
  • User Experience Design – Developed a card-based layout for browsing services and a modal product selection flow that streamlined user interactions.
  • System Integration – Integrated the site with the client’s booking and scheduling platform, connecting product exploration to actual appointments.
  • Scalability & Maintainability – Ensured the CMS could grow with new services or product attributes while remaining easy to maintain.

Highlights:

  • Delivered a WordPress site optimized for non-technical content editors.
  • Built a card-based layout with modal product selection UX.
  • Integrated with the client’s booking and scheduling system.
  • Simplified ongoing updates using ACF + PHP templating.