Role: Salesforce Developer, Email Developer, Full Stack Developer, Technical Coordinator and Consultant
Technologies: Salesforce Marketing Cloud, Email Studio, PHP, Rest API

1. Marketing Automation & Data Integration

Developed and documented the logic for the “Free Gallon Of Gas” form submission, including lead/contact lookup, qualification, and automated email deployment. This logic ensures accurate lead handling and seamless integration with Salesforce and Marketing Cloud.

2. Data Architecture & Automation

Designed and implemented SQL-based automations for syncing and enriching the Ferrell Gas Primary data extension, joining contact and account data, and supporting personalized communications to current customers.

3. Weather-Triggered Campaigns

Architected and documented the Weather Company integration for automated “Order Now” journeys, including API integrations, data extension design, and campaign logic to reach customers based on localized severe weather and winter storm National Weather Service advisories and estimated customer tank levels.

4. CRM Data Improvement

Improved campaign reporting, Salesforce case creation, lead and current customer routing and workflows.

5. Collaboration & Quality Feedback